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Unconference session reports 2026

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NGVC Reloaded

Host: Ralf Schaefer Reporter: Ralf Schaefer Session goal: Provide information on the status of the successor to VVC and collect input on potential use cases for DVB services


Summary of discussion:

  • What does the market need in 2030 to 2050 ?
  • Consider encoder complexity on cloud with CPUs
    • Consider (encoder complexity on mobile device)
    • New features for codecs
    • Support for Beyond2d codecs that rely on video codecs
    • Native metadata support
    • User generated content – take production into account from the beginning
    • AI generated content may have different characteristics (everything in focus, extensive use of color space, …)
    • Support for Content Authenticity
  • Why does the market introduction of a new codec takes long time ?
    • Focus is elsewhere
      • Metadata is key
      • Get services on IP delivery
    • Some see HD delivery as sufficient, TV can do upscaling ?

Next steps:



Interested DVB members can contribute directly to use cases and requirements in MPEG WG2
or CM-AVC doc could review draft req from MPEG WG2




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