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--- start [2026/03/03 16:39] – Session idea from Dzmitry Kastsenich dkastsenich
+++ start [2026/03/18 07:22] (current) – [From "Service Discovery" to "Experience Discovery": what metadata+eventing do we need to make DVB-I AI-native (and social-native)?] dkastsenich
@@ Line 77: / Line 77: @@
-===== From "Service Discovery" to "Experience Discovery": what metadata+eventing do we need to make DVB-I AI-native (and social-native)? =====
-  * Dzmitry Kastsenich (Zappin Media)
+===== How Should DVB-I Service Discovery Work at Internet Scale? =====
-  * Summary of topic: DVB-I massively improves discovery and device reach, but many "next-gen" experiences (AI recommendations/Q&A, highlight recaps, ambient social, etc.) need richer programme-level metadata and time-based events than what's typically available in practice. Let's map the gaps, propose a realistic "metadata+eventing wishlist", and identify what the DVB ecosystem could standardize vs what apps/platforms must infer.
+  * William Cooper (SLR)
+  * Summary of topic: DVB-I specifies mechanisms for service discovery, but it does not define specific domains for endpoints. What can we learn from how internet infrastructure systems such as the Domain Name System are organised? As DVB-I deployments expand, it may be useful to discuss what discovery architectures could scale effectively across consumer electronics manufacturers, media providers, platforms, and regions.
   * Session goals:
-    - Wish-list: top 10 metadata fields + top 10 event types needed for AI/social-native UX (with "must-have/nice-to-have").
+    - Explore possible models for DVB-I service discovery at internet scale
-    - A practicality matrix: where could this data come from (broadcasters, EPG providers, content IDs, automation systems, ad markers, apps/clients) and what's "realistic in 12–24 months".
+    - Discuss the potential roles of a central registry, national registries, or federated approaches
+    - Share experiences from existing implementations or related internet infrastructure systems
+    - Identify open questions around governance, coordination, and interoperability
+=====  Unlocking advertising value in unconnected homes  =====
+  * Régis Moulin and Ralph Edeine (EUTELSAT), Emily DUBS (DVB)
+  * Summary of topic: Advertising is a key monetization opportunity for broadcasters, especially FTA channels. But in broadcast environments, ads are poorly targeted. So, ads value could be significantly higher if they were tailored to a specific area (or other criteria), without relying on connectivity. DVB may want to standardize the interoperable logic that is needed to make this happen?
+  * Session goals:
+     -	Assess the commercial value
+     -	Explore relevant use cases
+     -	Discuss potential technical approaches
+     -	Suggest potential next steps
+=====  DVB-I: get ready to launch  =====
+Gordon Maynard, OnScreen Publishing
+The DVB-I trials have proven its capabilities, and there are now products available to manage and deliver metadata but what steps are needed to go live?
+The goals of the session are to share experience and provide broadcasters and network operators with the information they need to:
+  * define the objectives for adding DVB-I, what benefits do you want to deliver?
+  * create a checklist of everything you need to plan their ServiceList(s)
+  * understand the role of linked applications and how existing apps can be reused
+  * define requirements for video streams, including delivery formats, codecs and DRM
+  * understand how to connect existing channel management systems to DVB-I metadata systems
+  * use existing schedule feeds to populate DVB-I Content Guides
+  * add on demand content and deep linking to Content Guides
+  * decide between a ‘big bang’ or phased approach
+===== DVB-I Security Going Beyond Best Practice for the Web =====
+Jon Piesing, TP Vision
+Much of what's needed for DVB-I security is best practice for the web - even though people don't always follow that best practice.
+This session is to discuss where DVB-I security needs go beyond best practice for the web.
+One example is addressing the risk of a compromised DVB-I service list being installed in DVB-I clients.
+What can reasonably be done to reduce this risk & what can reasonably be done in case it happens.
+Other examples may exist and it would be good to identify them.