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--- start [2026/03/11 12:00] – williamc
+++ start [2026/03/18 07:22] (current) – [From "Service Discovery" to "Experience Discovery": what metadata+eventing do we need to make DVB-I AI-native (and social-native)?] dkastsenich
@@ Line 76: / Line 76: @@
-===== From "Service Discovery" to "Experience Discovery": what metadata+eventing do we need to make DVB-I AI-native (and social-native)? =====
-  * Dzmitry Kastsenich (Zappin Media)
-  * Summary of topic: DVB-I massively improves discovery and device reach, but many "next-gen" experiences (AI recommendations/Q&A, highlight recaps, ambient social, etc.) need richer programme-level metadata and time-based events than what's typically available in practice. Let's map the gaps, propose a realistic "metadata+eventing wishlist", and identify what the DVB ecosystem could standardize vs what apps/platforms must infer.
-  * Session goals:
-    - Wish-list: top 10 metadata fields + top 10 event types needed for AI/social-native UX (with "must-have/nice-to-have").
-    - A practicality matrix: where could this data come from (broadcasters, EPG providers, content IDs, automation systems, ad markers, apps/clients) and what's "realistic in 12–24 months".
@@ Line 97: / Line 89: @@
+=====  Unlocking advertising value in unconnected homes  =====
+  * Régis Moulin and Ralph Edeine (EUTELSAT), Emily DUBS (DVB)
+  * Summary of topic: Advertising is a key monetization opportunity for broadcasters, especially FTA channels. But in broadcast environments, ads are poorly targeted. So, ads value could be significantly higher if they were tailored to a specific area (or other criteria), without relying on connectivity. DVB may want to standardize the interoperable logic that is needed to make this happen?
+  * Session goals:
+     -	Assess the commercial value
+     -	Explore relevant use cases
+     -	Discuss potential technical approaches
+     -	Suggest potential next steps
+=====  DVB-I: get ready to launch  =====
+Gordon Maynard, OnScreen Publishing
+The DVB-I trials have proven its capabilities, and there are now products available to manage and deliver metadata but what steps are needed to go live?
+The goals of the session are to share experience and provide broadcasters and network operators with the information they need to:
+  * define the objectives for adding DVB-I, what benefits do you want to deliver?
+  * create a checklist of everything you need to plan their ServiceList(s)
+  * understand the role of linked applications and how existing apps can be reused
+  * define requirements for video streams, including delivery formats, codecs and DRM
+  * understand how to connect existing channel management systems to DVB-I metadata systems
+  * use existing schedule feeds to populate DVB-I Content Guides
+  * add on demand content and deep linking to Content Guides
+  * decide between a ‘big bang’ or phased approach
+===== DVB-I Security Going Beyond Best Practice for the Web =====
+Jon Piesing, TP Vision
+Much of what's needed for DVB-I security is best practice for the web - even though people don't always follow that best practice.
+This session is to discuss where DVB-I security needs go beyond best practice for the web.
+One example is addressing the risk of a compromised DVB-I service list being installed in DVB-I clients.
+What can reasonably be done to reduce this risk & what can reasonably be done in case it happens.
+Other examples may exist and it would be good to identify them.